Mazda has announced the kick of its new “Driving Matters” advertising campaign that i san evolution of the Game Changers campaign. The goal of the new campaign is to create a more emotional connection to the brand.
Mazda has announced the kick of its new “Driving Matters” advertising campaign that i san evolution of the Game Changers campaign. The goal of the new campaign is to create a more emotional connection to the brand.
“Through the Driving Matters campaign, consumers will get a glimpse at why driving matters so much to Mazda and why we obsess over every detail in designing our cars,” said Russell Wager, vice president of marketing, MNAO. “Whether it’s for safety purposes or for maintaining our ‘fun to drive’ nature, it all comes down to the fact that driving matters to our customers and it matters to us.”
The Driving Matters campaign will showcase various aspects of what makes the driving experience so important. Through Mazda’s advance technologies and design, the campaign will dive into the importance of vehicle safety, good-looks, fuel efficiency and the fun-to-drive personality of Mazda cars.
“Mazda makes cars for people who take pleasure in driving, and “Driving Matters” perfectly aligns with that philosophy. Through our creative process, it became evident that Mazda’s inspiration for pure driving enjoyment is something that relates to the typical car buyer,” said Harvey Marco, creative director, Garage Team Mazda.
Mazda says the long-running Zoon-Zoom tagline will continue to be part of the brand’s DNA.
